Can I submit my site to ChatGPT?

No. There is no submission process. Assistants draw on indexed web content and licensed sources, so the route in is the same crawl that serves conventional search.

Does being cited bring traffic?

Some, and less than an equivalent search ranking, because many users get their answer without clicking. The value is as much in being named as the authority as in the click itself.

Should I block AI crawlers?

That is a real decision with a real trade-off. Blocking them protects your content from being summarised without a visit; it also removes any chance of being cited. Most businesses selling a service benefit more from the citation.

Is this just SEO with a new name?

It overlaps substantially, which is why some advice sounds familiar. What differs is the emphasis on self-contained answers and verifiable claims, because a model extracting a passage has different requirements from a ranking algorithm.

How to Get Cited by ChatGPT and Gemini

How to get cited by ChatGPT and other AI assistants.

Published on 30 August 2026

Direct answer

There is no submission form, no paid placement and no ranking API for AI assistants. What gets a page cited is being the clearest verifiable answer available: the complete answer stated near the top of the page, specific checkable claims, and structured data matching the visible text exactly.

Diagram on Getting cited by ChatGPT: answer first, verifiable claims, schema matches the text and SEO as the foundation

What AI assistants cite: the answer up top, checkable claims and consistent schema, on an SEO foundation.

Answer first, explain second.

A model summarising an answer needs a passage it can lift and attribute. That favours pages stating the answer plainly near the top rather than building towards it after four paragraphs of context.

This is the opposite of how most marketing pages are written, which open with positioning and reach the substance halfway down. Putting the answer first also helps human readers, who mostly want the same thing.

Make claims that can be checked.

Specific numbers, named sources and dates are citable. Claims of being a market leader with a passion for excellence are not, because there is nothing in them to verify or attribute.

This is why vague marketing language performs badly in AI search regardless of how well the page ranks conventionally. The page has to contain a fact worth repeating.

Keep schema and visible text identical.

Structured data contradicting the visible page is a reason to be discarded. If your schema declares opening hours the page does not show, or a rating the page does not display, you have created a mismatch that costs more than the markup gained. See AI search optimization.

The safest rule is that structured data should describe what is on the page and never add claims that are not.

You still need conventional SEO underneath.

Assistants draw on indexed content. If the crawl cannot reach your page, or the domain has no authority, there is nothing for a model to cite. GEO is a layer on top of SEO, not a replacement for it.

Measurement is genuinely imperfect here. There is no Search Console equivalent for AI assistants, so honest reporting means tracking referral traffic from assistant domains and monitoring what they say about your category over time.

On this subject.