01
Negative keywords in Google Ads
What negative keywords are, how broad, phrase and exact negatives work, where to apply them and how to mine the search terms report every week.
- Google Ads
01 · Blog
Blog
What we have learned running the accounts.
Eighteen articles on the questions clients actually ask, written from managed accounts rather than from theory.
What you will find here
Practical articles on SEO, Google Ads, Meta Ads, local search and AI search. No prices, no guarantees of page one, and no advice we would not give a paying client.
02 · Articles
All articles.
Eighteen pieces covering what companies ask before hiring an agency.
02
Core Web Vitals: LCP, INP and CLS
What the Core Web Vitals are, the current LCP, INP and CLS thresholds, how to measure with real user data and what to fix for each metric, by platform.
- Technical SEO
03
Performance Max: how it works and how to control it
How Performance Max works, when to use it, how to structure asset groups and which controls (brand exclusions, negatives, channel report) prevent cannibalisation.
- Google Ads
04
Conversion tracking in Google Ads and GA4
How to set up conversion tracking in Google Ads and GA4: tag via Tag Manager, enhanced conversions, GA4 import, offline conversions and Consent Mode.
- Google Ads
05
Keyword research: how to do it
How to do keyword research today: intent types, free sources, the metrics that matter, grouping by topic and mapping one page per intent.
- SEO
06
Website migration without losing SEO
Does a website migration hurt SEO? Only if redirects fail. A technical guide to URL mapping, 301s, a pre-launch checklist and post-launch monitoring.
- Technical SEO
07
Link building: a practical guide
A technical guide to link building: how Google evaluates links, what breaks its policies, how to judge a backlink, and strategies that work without penalties.
- SEO
08
LinkedIn Ads for B2B: campaign structure
A technical guide to LinkedIn Ads for B2B: objectives, targeting by function and company size, ABM, ad formats, bidding, Insight Tag and CRM measurement.
- Paid media
09
How to choose a digital marketing agency
Five questions that separate an agency that will produce results from one that will produce reports. What to ask before signing anything.
10
Why my website does not appear on Google
The four reasons a site stays invisible in search, in the order you should check them, starting with the one you can verify in ten seconds.
11
How to appear on Google Maps
What decides map pack ranking: relevance, distance and prominence. What you can influence, and the one shortcut that gets profiles suspended.
12
How to get cited by ChatGPT
There is no submission form for AI assistants. What actually gets a page cited: answering completely, near the top, with claims that can be verified.
13
SEO or Google Ads
They solve different problems. Ads buy volume today and stop when you stop paying; SEO compounds but takes months. How to decide which comes first.
14
How long SEO takes to work
Honest timelines by scenario: technical fixes, an established domain and a brand new site. What moves in month one and what does not.
15
Google Ads audit: what to check
A checklist for auditing your own Google Ads account, ordered by how much money each item is likely to be costing you right now.
16
How remarketing works
Remarketing explained: how visitors are tracked, why segmentation decides whether it works, and the frequency mistake that turns it into brand damage.
17
Is LinkedIn Ads worth it
LinkedIn costs several times more per click than Google. When that is still the cheapest channel you have, and when it is simply expensive.
18
Website or social media
A social profile is rented ground you can lose overnight. A website is owned. When you genuinely need both, and which one comes first.
Next step
Have a question we have not answered?
Send it to us. If it is a good question we will probably write about it, and we will answer you either way.
- WhatsApp · +55 24 99929-8231
- Email · atendimento@acarioca.com.br
- Volta Redonda, Brazil · remote worldwide