01 · Local SEO
Local SEO
Proximity is a ranking factor you cannot optimise away.
For local search, where the customer is standing matters as much as how good your site is.
Local SEO is the work of appearing when someone nearby searches for what you do: optimising your Google Business Profile, keeping business data consistent across the web, building genuine location pages and maintaining a review process. It is usually the fastest-moving SEO work for a business with a physical presence.
What is included
What is included
- Data consistency
- Location pages
- Reviews
02 · Detail
What separates local SEO from the rest.
Three factors dominate: relevance, distance and prominence. You can influence the first and third; the second is geography. A business twenty kilometres from the searcher will struggle against an equivalent one nearby, and no amount of content changes that.
Data consistency across the web is the unglamorous half of the work. Your name, address and phone number appearing in three slightly different forms across directories reads to Google as uncertainty about whether the business is real.
One rule we apply without exception, including to our own site: never declare an address in a city where you do not operate. It violates Google guidelines directly and is one of the most common causes of profile suspension. If you serve an area remotely, the honest structure is a service area, not a fabricated address.
03 · How it works
How local work runs.
- 01
Profile
Categories, services, hours and attributes matched to what you actually sell.
- 02
Data consistency
Name, address and phone identical everywhere they appear.
- 03
Location pages
Genuinely distinct pages per area. Duplicated templates get treated as doorway pages.
- 04
Reviews
A process for requesting them and a standard for responding. Never bought.
- 05
Local content
Written for the market, not the same page with the city name swapped.
04 · Fit
Who local SEO is for.
It fits any business whose customers come from a defined area: clinics, law firms, restaurants, trades, retail, service businesses that travel to the customer. If "near me" or a city name is part of how people find you, the map pack and local results are where the highest-intent traffic sits.
It fits multi-location businesses that need each location to rank in its own area, and businesses with a service area but no storefront, which need the profile structured honestly as a service area rather than a fabricated address.
It is a poor fit for businesses that want to rank in cities where they have no presence and no service area. We do not create pages or profiles for places you do not operate in; it violates Google guidelines and gets profiles suspended.
05 · Common mistakes
The mistakes we correct first.
- Wrong primary category. The single biggest lever on the profile, and the most common mistake.
- Inconsistent business data. Three versions of the name, address and phone across directories read as uncertainty about whether the business is real.
- Doorway pages. Twenty city pages identical except for the place name. Each location page has to say something true and specific.
- A dormant profile. No posts, no new photos, unanswered reviews. Activity is itself a signal.
- Fabricated addresses. The fastest route to suspension. Service areas exist for exactly this case.
Local results change street by street, so a single citywide rank check is misleading. We measure from where your customers actually are.
06 · Measurement
How we measure and report.
Map pack visibility across the area you serve, profile actions (calls, direction requests, site clicks), review volume and response rate, and organic traffic to location pages. Data consistency is audited and re-checked periodically.
The report separates what changed on the profile from what changed on the site, because the two move at different speeds and for different reasons.
07 · Questions
Technical guides
Related services
Next step
Not appearing when people nearby search?
Send us your business name and city. We will tell you what is missing.
- WhatsApp · +55 24 99929-8231
- Email · atendimento@acarioca.com.br
- Volta Redonda, Brazil · remote worldwide