Social Media · Retail · São Paulo · 2026 – present
DirectLedRental and sale of LED panels, storefront displays and digital totems.
- Period
- 2026 – present
- Industry
- Digital visual communication: LED and LCD panels, displays and totems
- Market
- São Paulo (city) and São Caetano do Sul
- Goal
- Generate WhatsApp conversations from Meta
- Volume
- 12 posts per month: carousels, static posts and Reels
- Formats
- 4:5 for the feed and 9:16 for Reels and stories
The challenge
DirectLed rents and sells LED screens to street retail, storefronts, restaurants and events. The product is visual by nature, but the buying decision runs into practical questions: how much it costs, whether it needs construction work, how long it takes and whether renting or buying makes more sense.
The content also had to work as an ad, because the client's main metric is a conversation started on WhatsApp.
What we did
Each month is a series with a complete arc: it starts with the store owner's problem (a dark window, an outdated banner), goes through the objections and closes with the price and a call to request a quote. Half of the content is educational and half is commercial.
The visual line uses a dark background and violet, street and storefront scenes with the screen on, and the price always visible. The carousels explain the process step by step, and the Reels show the panel really working, with no effect faking the glow.
Carousels
More social media clients
This work is part of the agency's social media management, which includes monthly planning, copy, design and publishing.
Next step
Want a feed like this for your company?
Tell us what you sell and who you sell to. We send back a diagnosis and a proposal with scope and number of posts.