Social Media · Managed IT · B2B · 2025 – present
Equipe4WebManaged IT and information security company for small and midsize businesses.
- Period
- 2025 – present
- Industry
- Managed IT, security and backup
- Audience
- Owners and managers of small and midsize businesses
- Channels
- Instagram and LinkedIn
- Formats
- Static posts and educational carousels
- Tone
- Direct, with everyday business examples
The challenge
Information security is usually sold with fear and technical jargon. Small business owners don't get it, think it's expensive and put it off, until the first incident.
What we did
We turned each technical topic (Zero Trust, backup, LGPD, voice deepfakes) into a situation the business owner recognizes, like the nephew who handles the IT or the fake email from the CEO. The carousels explain the concept step by step and end with the contact.
Carousels
More social media clients
This work is part of the agency's social media management, which includes monthly planning, copy, design and publishing.
Next step
Want a feed like this for your company?
Tell us what you sell and who you sell to. We send back a diagnosis and a proposal with scope and number of posts.