Social Media · Structural engineering · B2B · 2026 – present

Projetech EstruturalStructural design firm that coordinates disciplines for developers.

Period
2026 – present
Industry
Structural design and discipline coordination
Audience
Developers and builders
Channels
Instagram, LinkedIn, stories and Google
Formats
4:5, 9:16 and horizontal pieces
Tone
Technical, with construction data

The challenge

Projetech sells project coordination, a service whose value only shows when it is missing: in the change order, the hole in a beam, the error repeated on every floor.

What we did

A series with real construction numbers (798 clashes in a 1,362 m² building) and situations the developer knows, adapted for feed, stories, LinkedIn and the Google Business Profile. The brand's lime green marks every piece.

Projetech Estrutural social media artwork: The change order is almost never born of bad faith
The change order is almost never born of bad faithSep 2026
Projetech Estrutural social media artwork: Track 4: decisions that must reach the site ready
Track 4: decisions that must reach the site readySep 2026
Projetech Estrutural social media artwork: 798 clashes in a 1,362 m² building
798 clashes in a 1,362 m² buildingSep 2026
Projetech Estrutural social media artwork: Clash no. 01: beam x riser
Clash no. 01: beam x riserSep 2026
Projetech Estrutural social media artwork: A hole in a beam is a coordination decision
A hole in a beam is a coordination decisionSep 2026
Projetech Estrutural social media artwork: How we work
How we workSep 2026
Projetech Estrutural social media artwork: What to send to get a quote
What to send to get a quoteSep 2026
Projetech Estrutural social media artwork: The site only got the bill
The site only got the billSep 2026
Projetech Estrutural social media artwork: On site, the coordination error repeats
On site, the coordination error repeatsSep 2026
Projetech Estrutural social media artwork: One error on the typical floor is not one error. It's 15.
One error on the typical floor is not one error. It's 15.Sep 2026
Projetech Estrutural social media artwork: A project shouldn't reach the site to be resolved
A project shouldn't reach the site to be resolvedSep 2026
Projetech Estrutural social media artwork: Disciplines hired separately
Disciplines hired separatelySep 2026
Projetech Estrutural social media artwork: Story: the change order is born at the border between projects
Story: the change order is born at the border between projectsSep 2026
Projetech Estrutural social media artwork: LinkedIn: the change order is almost never born of bad faith
LinkedIn: the change order is almost never born of bad faithSep 2026
Projetech Estrutural social media artwork: LinkedIn: beam x riser clash
LinkedIn: beam x riser clashSep 2026
15 selected pieces · scroll to see themClick to enlarge

Next step

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