Social Media · Education · United States · 2026 – present
Moov Driving AcademyProfessional driver training school (CDL) in Orlando, Florida.
- Period
- 2026 – present
- Industry
- Truck driver training, CDL Class A and B
- Market
- Orlando, Florida (USA)
- Languages
- English, Portuguese and Spanish
- Volume
- About 20 posts per month
- Formats
- Static posts and carousels in 4:5
The challenge
Moov opened its campus in June 2026 and needed students for the very first class. Much of the audience does not speak English as a first language: they are Brazilians and Latinos living in Florida who want to change careers and drive trucks.
This audience does a lot of research before paying for a school. They want to know how much they will earn, how long it takes and whether the school is registered.
What we did
We built a monthly calendar with three tracks: brand posts, educational content on industry rules (FMCSA, Hours of Service, ELDT, endorsements) and enrollment calls with price and phone number in plain sight.
The copy is delivered in English and Portuguese for review, and some posts go out directly in Portuguese or Spanish. The identity never changes: navy blue, red and gold, with the certification seals in the footer.
Carousels
More social media clients
This work is part of the agency's social media management, which includes monthly planning, copy, design and publishing.
Next step
Want a feed like this for your company?
Tell us what you sell and who you sell to. We send back a diagnosis and a proposal with scope and number of posts.