Social Media · Mobility · Ride-hailing app · 2026

MiChameRide-hailing and taxi app in Capivari (SP), with ordering also available on WhatsApp.

Period
2026
Industry
Urban mobility app
Market
Capivari (SP)
Channel
Instagram
Formats
Static 4:5

The challenge

MiChame competes for the same rides as Uber. The communication had to show why it's worth switching apps: no surge pricing, local drivers and ordering on WhatsApp.

What we did

Posts in black and yellow with direct comparisons, social proof (4.8 rating and 10 thousand downloads), a first-ride coupon and the steps to order on WhatsApp.

MiChame social media artwork: MiChame vs Uber in Capivari
MiChame vs Uber in CapivariApr 2026
MiChame social media artwork: Call us on WhatsApp
Call us on WhatsAppApr 2026
MiChame social media artwork: Coupon on your first ride
Coupon on your first rideApr 2026
MiChame social media artwork: 4.8 rating and over 10 thousand downloads
4.8 rating and over 10 thousand downloadsApr 2026
MiChame social media artwork: 3 ways to order MiChame
3 ways to order MiChameApr 2026
MiChame social media artwork: Order your ride on WhatsApp
Order your ride on WhatsAppApr 2026
MiChame social media artwork: Surge pricing vs taximeter
Surge pricing vs taximeterApr 2026
MiChame social media artwork: Uber or MiChame: which would you pick?
Uber or MiChame: which would you pick?Apr 2026
8 selected pieces · scroll to see themClick to enlarge
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This work is part of the agency's social media management, which includes monthly planning, copy, design and publishing.

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