Social Media · Health · Senior residence · 2023

Feliz IdadeResidence and care center for seniors.

Period
2023
Industry
Residence and care for seniors
Audience
Children and family members of seniors
Channel
Instagram
Formats
Static 1:1

The challenge

Deciding to move a parent into a residence is delicate. The communication had to feel welcoming, show the facilities and the team, and answer the family's questions.

What we did

Posts in green and pink with photos of the space, testimonials, services offered and health tips for seniors, plus dates such as Grandparents' Day.

Feliz Idade social media artwork: Seniors' rights
Seniors' rightsAug 2023
Feliz Idade social media artwork: Nutritionist's Day
Nutritionist's DayAug 2023
Feliz Idade social media artwork: 4 habits to adopt at 50
4 habits to adopt at 50Aug 2023
Feliz Idade social media artwork: Why water matters in old age
Why water matters in old ageAug 2023
Feliz Idade social media artwork: Caring is in our DNA
Caring is in our DNAJul 2023
Feliz Idade social media artwork: Services offered
Services offeredJul 2023
Feliz Idade social media artwork: Happy Grandfather's Day
Happy Grandfather's DayJul 2023
Feliz Idade social media artwork: Water activities
Water activitiesJul 2023
8 selected pieces · scroll to see themClick to enlarge
Next caseDuquesa Estruturas

More social media clients

This work is part of the agency's social media management, which includes monthly planning, copy, design and publishing.

Next step

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Tell us what you sell and who you sell to. We send back a diagnosis and a proposal with scope and number of posts.

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