Social Media · Licensed products · Soccer · 2025

FutToyOfficial soccer club dolls and mascots for fans of all ages.

Period
2025
Industry
Licensed club mascots and collectibles
Audience
Fans, families and retailers
Channel
Instagram
Formats
4:5 static posts

The challenge

Each FutToy mascot speaks to a different fan base. The content had to get each club's story right and, at the same time, sell the product as a gift and a collectible.

What we did

Posts by club with references to titles and idols, family and collector content (fan kit, shelf, point of sale) and dates like Black Awareness Day.

FutToy social media artwork: Leão da Barra
Leão da BarraOct 2025
FutToy social media artwork: Telê, three-time world champion and World Cup DNA
Telê, three-time world champion and World Cup DNAOct 2025
FutToy social media artwork: Fan family kit
Fan family kitOct 2025
FutToy social media artwork: Guide to the original FutToy
Guide to the original FutToyOct 2025
FutToy social media artwork: Vasco: a historic answer
Vasco: a historic answerOct 2025
FutToy social media artwork: Celeste grit
Celeste gritOct 2025
FutToy social media artwork: A squad in three acts
A squad in three actsNov 2025
FutToy social media artwork: Black Awareness: respect that wears every shirt
Black Awareness: respect that wears every shirtNov 2025
8 selected pieces · scroll to see themClick to enlarge
Next caseChromaTech

More social media clients

This work is part of the agency's social media management, which includes monthly planning, copy, design and publishing.

Next step

Want a feed like this for your company?

Tell us what you sell and who you sell to. We send back a diagnosis and a proposal with scope and number of posts.

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