Social Media · Industry · B2B · 2026 – present
OSD IndústriaEquipment and engineering services for industrial storage tanks.
- Period
- 2026 – present
- Industry
- Floating roof seals, geodesic domes, valves and maintenance
- Audience
- Engineers, integrity managers and technical buyers
- Channels
- LinkedIn and Meta
- Cadence
- 4-week cycles, with the plan presented to the client
- Formats
- 1:1, 4:5 and horizontal pieces for LinkedIn
The challenge
OSD sells engineering to people who understand engineering. The purchase takes weeks, involves technical standards (API 650, API 2000, ISO 28300) and goes through more than one person. A nice post with a generic line does not convince this audience.
The opposite risk was just as real: turning into a product catalog nobody reads.
What we did
We organized the content in thematic cycles. The first covered evaporation losses; the second, the tank as a complete system; the third combined product and maintenance service, a part of the offer that had never appeared in the communication.
The look uses dark industrial photography with the brand orange. Headlines are short and open with a technical question the engineer is already asking.
Carousels
More social media clients
This work is part of the agency's social media management, which includes monthly planning, copy, design and publishing.
Next step
Want a feed like this for your company?
Tell us what you sell and who you sell to. We send back a diagnosis and a proposal with scope and number of posts.