Social Media · Fintech · Payments · 2026 – present
ExPay BrasilPayment gateway for businesses that sell online.
- Period
- 2026 – present
- Industry
- Gateway, Pix, card, boleto and payment split
- Audience
- Businesses, developers and e-commerce stores
- Channels
- Instagram and LinkedIn
- Formats
- 4:5 static posts
- Tone
- Educational, no financial jargon
The challenge
Online payments come with a lot of technical terms: chargeback, PCI-DSS, D+30, webhook. ExPay needed to be the brand that explains them simply, for sellers and for the people who integrate.
What we did
A line of educational posts in blue, with real people and one term per post, explained in business language. Among them, launch posts for the new website and the new platform version.
15 selected pieces · scroll to see themClick to enlarge
Next caseEcarshop
More social media clients
This work is part of the agency's social media management, which includes monthly planning, copy, design and publishing.
Next step
Want a feed like this for your company?
Tell us what you sell and who you sell to. We send back a diagnosis and a proposal with scope and number of posts.