Results · B2B technology · Jul 2024 to Oct 2026
Contact center softwareCustomer service and call center platform sold to companies in São Paulo and across Brazil.
- Period
- Jul 2024 to Oct 2026
- Channel
- Google Ads
- Investment
- R$ 21,628
- Campaigns in the summary
- 4
The challenge
Contact center software is a B2B purchase, with a long cycle and a manager making the decision. The ad has to reach people evaluating vendors, not people looking for a call center job.
What we did
Targeted search in São Paulo, with Performance Max as support. The main conversion is the start of a conversation on the sales WhatsApp.
What the numbers show
The cost per contact stayed below R$ 20 across more than two years of campaigns, with peaks above 80 contacts per month in 2026.
Campaigns included
| Campaign | Investment | Clicks | CTR | Contacts | Cost per contact |
|---|---|---|---|---|---|
| Search · Leads in São Paulo | R$ 18,561 | 12,130 | 12.59% | 878 | R$ 21.14 |
| Performance Max · Leads in São Paulo | R$ 2,106 | 8,165 | 5.52% | 145 | R$ 14.52 |
| Performance Max · Contact center platform | R$ 591 | 1,426 | 5.74% | 42 | R$ 14.07 |
| Search · Contact center platform | R$ 371 | 648 | 8.83% | 46 | R$ 8.06 |
| Total | R$ 21,628 | 22,369 | 8.09% | 1,111 | R$ 19.47 |
Other segments
Google Ads account data, read in October 2026. The client's name is not disclosed. See how we measure and learn about the agency's Google Ads management.
Next step
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