Results · Transport and logistics · Nov 2015 to Oct 2026
Transport, freight and movingFreight and moving quotes, with quote requests by form, WhatsApp and phone.
- Period
- Nov 2015 to Oct 2026
- Channel
- Google Ads
- Investment
- R$ 381,042
- Campaigns in the summary
- 2
The challenge
Freight and moving are hired by quote, almost always close to the date the customer needs them. People who search compare price and timing and contact more than one company.
What we did
One main search campaign, active since 2015, with bidding by conversion and tracking of the quote form, calls from the ad and WhatsApp clicks. Investment went from R$ 600 to R$ 1,700 per month in 2016 to about R$ 4k in 2024 and 2025.
What the numbers show
This is the oldest account and the one with the most volume: almost 15k contacts in eleven years of campaigns. In October 2024 the WhatsApp click started to be measured, and monthly contacts jumped from about 120 to more than 400, with similar investment. Part of that jump is measurement: before, only forms and calls were counted.
Campaigns included
| Campaign | Investment | Clicks | CTR | Contacts | Cost per contact |
|---|---|---|---|---|---|
| Search · Freight and moving (main campaign) | R$ 377,194 | 142,209 | 8.78% | 14,826 | R$ 25.44 |
| Search · Quote generation | R$ 3,849 | 379 | 12.55% | 36 | R$ 106.61 |
| Total | R$ 381,042 | 142,588 | 8.79% | 14,862 | R$ 25.64 |
In September and October 2026 the account recorded only forms: the WhatsApp click stopped being counted and investment also dropped. The numbers for those two months appear as they are in the account, and October runs through the 26th.
Other segments
Google Ads account data, read in October 2026. The client's name is not disclosed. See how we measure and learn about the agency's Google Ads management.
Next step
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