Results · B2B services · Jan 2021 to Oct 2026
Environmental consulting and safety engineeringEnvironmental licensing, fire safety design and AVCB, waste management and Anvisa authorization.
- Period
- Jan 2021 to Oct 2026
- Channel
- Google Ads
- Investment
- R$ 200,267
- Campaigns in the summary
- 11
The challenge
Environmental licensing, AVCB and Anvisa authorization are technical services, with few searches per month and strong competitors in every city. People who search already have a deadline and need to talk to a specialist.
What we did
One search campaign for each line of service, with its own keywords and ads. Bidding is by conversion, and the account measures submitted forms, WhatsApp clicks and phone calls. Over the years, the campaigns that generated fewer contacts were closed and the budget moved to fire safety, waste and Anvisa.
What the numbers show
This is the agency's longest-running account: more than five years with the same campaign structure. After a drop in 2023 and 2024, volume picked up again in 2025 and reached an average of 90 contacts per month in 2026.
Campaigns included
| Campaign | Investment | Clicks | CTR | Contacts | Cost per contact |
|---|---|---|---|---|---|
| Search · Fire safety design and AVCB | R$ 58,613 | 12,152 | 5.84% | 632 | R$ 92.68 |
| Search · AFE and Anvisa | R$ 50,436 | 12,156 | 5.90% | 382 | R$ 131.86 |
| Search · Other environmental services | R$ 29,050 | 6,719 | 6.37% | 282 | R$ 103.01 |
| Search · Waste management | R$ 26,630 | 6,998 | 6.80% | 828 | R$ 32.14 |
| Search · Environmental licensing (1st structure) | R$ 17,822 | 8,257 | 8.51% | 775 | R$ 22.99 |
| Search · Fire safety design (1st structure) | R$ 11,256 | 4,129 | 6.68% | 435 | R$ 25.90 |
| Search · Fireproofing | R$ 2,868 | 468 | 5.54% | 33 | R$ 88.11 |
| Search · Environmental licensing (2026) | R$ 2,117 | 329 | 8.39% | 23 | R$ 92.05 |
| Search · Brand | R$ 822 | 1,104 | 0.94% | 40 | R$ 20.39 |
| Search · Ad test (fire safety) | R$ 601 | 145 | 4.34% | 9 | R$ 66.77 |
| Search · Brand (2026) | R$ 52 | 25 | 36.76% | 4 | R$ 12.94 |
| Total | R$ 200,267 | 52,482 | 5.74% | 3,444 | R$ 58.15 |
Other segments
Google Ads account data, read in October 2026. The client's name is not disclosed. See how we measure and learn about the agency's Google Ads management.
Next step
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