Results · Local services · Jul 2025 to Feb 2026
Home renovation and maintenanceRenovations, repairs and plumbing installations in Rio de Janeiro.
- Period
- Jul 2025 to Feb 2026
- Channel
- Google Ads
- Investment
- R$ 5,287
- Campaigns in the summary
- 3
R$ 5,287invested
3,480clicks
4.41%click-through rate
R$ 1.52per click
480customer contacts
R$ 11.01per contact
78,943impressions
13.8%of clicks became a contact
The challenge
Renovation and repair are local services and highly competitive. The customer wants a quick quote and picks whoever answers first.
What we did
Three search campaigns by type of service in Rio de Janeiro, with a call to request a quote on WhatsApp and a contact form.
What the numbers show
Almost 500 contacts in eight months, at an average cost of R$ 11 per contact.
Campaigns included
| Campaign | Investment | Clicks | CTR | Contacts | Cost per contact |
|---|---|---|---|---|---|
| Search · Renovations and repairs | R$ 3,268 | 1,932 | 4.96% | 237 | R$ 13.79 |
| Search · Other services | R$ 1,081 | 679 | 4.63% | 112 | R$ 9.66 |
| Search · Plumbing installations | R$ 937 | 869 | 3.44% | 131 | R$ 7.15 |
| Total | R$ 5,287 | 3,480 | 4.41% | 480 | R$ 11.01 |
Next resultSenior living residence
Other segments
Google Ads account data, read in October 2026. The client's name is not disclosed. See how we measure and learn about the agency's Google Ads management.
Next step
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