Results · B2B industry · Jul 2026 to Oct 2026
Industry: storage tanksEquipment and engineering services for industrial tanks, with a funnel by buying stage.
- Period
- Jul 2026 to Oct 2026
- Channel
- Google Ads
- Investment
- R$ 6,797
- Campaigns in the summary
- 4
The challenge
Equipment for industrial tanks has few buyers and a technical decision. Each contact can become a large project, but the volume will never be high.
What we did
Separate campaigns by buying stage: products in the middle of the funnel, services at the bottom, brand and hydroblasting. Each campaign has its own keywords and ads.
What the numbers show
In three months, 84 contacts from industrial companies, most of them from the services campaign, which has the lowest cost per contact in the account.
Campaigns included
| Campaign | Investment | Clicks | CTR | Contacts | Cost per contact |
|---|---|---|---|---|---|
| Search · Products (middle of funnel) | R$ 4,101 | 1,629 | 7.59% | 23 | R$ 178.30 |
| Search · Services (bottom of funnel) | R$ 2,107 | 317 | 8.23% | 54 | R$ 39.01 |
| Search · Hydroblasting | R$ 334 | 34 | 4.83% | 4 | R$ 83.44 |
| Search · Brand | R$ 256 | 87 | 32.10% | 3 | R$ 85.22 |
| Total | R$ 6,797 | 2,067 | 7.86% | 84 | R$ 80.92 |
Other segments
Google Ads account data, read in October 2026. The client's name is not disclosed. See how we measure and learn about the agency's Google Ads management.
Next step
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