Results · Education · Feb 2025 to Oct 2026
Professional driving school (US)Truck driver (CDL) training in Orlando, with campaigns in English and Spanish.
- Period
- Feb 2025 to Oct 2026
- Channel
- Google Ads
- Investment
- US$ 11,321
- Campaigns in the summary
- 2
- Currency
- US dollar (US-based account)
The challenge
A new school in Orlando needed to fill its first classes. Much of the audience speaks Spanish or Portuguese and researches price, duration and certification before calling.
What we did
Search in English and Spanish in the Orlando area, with the phone number in the ad and tracking of WhatsApp, phone calls and email. The store visit campaign was closed because it cost five times more per contact.
What the numbers show
In 2025, when the school opened, the cost was around US$ 10 per contact, with more than 200 contacts per month in October and November 2025.
Campaigns included
| Campaign | Investment | Clicks | CTR | Contacts | Cost per contact |
|---|---|---|---|---|---|
| Search · Orlando, in English | US$ 10,875 | 5,365 | 8.31% | 776 | US$ 14.01 |
| Search · Orlando, in Spanish | US$ 446 | 114 | 10.84% | 11 | US$ 40.52 |
| Total | US$ 11,321 | 5,479 | 8.35% | 787 | US$ 14.39 |
Starting in June 2026, the account began recording fewer contact actions as conversions. The numbers for those months appear as they are in the account.
Other segments
Google Ads account data, read in October 2026. The client's name is not disclosed. See how we measure and learn about the agency's Google Ads management.
Next step
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