Results · Professional services · Apr 2025 to Dec 2025

Real estate lawLawsuits against developers for late delivery of the property.

Period
Apr 2025 to Dec 2025
Channel
Google Ads
Investment
R$ 17,106
Campaigns in the summary
1
R$ 17,106invested
7,835clicks
4.38%click-through rate
R$ 2.18per click
560customer contacts
R$ 30.55per contact
178,750impressions
7.1%of clicks became a contact

The challenge

People who bought a property off-plan and did not get it on time look for a lawyer, but they compare firms and distrust promises. Advertising for law firms also has its own rules.

What we did

One search campaign focused on late property delivery, with a fixed budget per period. Contact happens through the firm's WhatsApp.

What the numbers show

In 2025 the campaign generated more than 500 contacts, at an average cost close to R$ 30. The best period was October and November.

Contacts per monthForm, WhatsApp and phone call
Apr 2025: 1May 2025: 22Jun 2025: 56Jul 2025: 65Aug 2025: 59Sep 2025: 31Oct 2025: 137Nov 2025: 151Dec 2025: 30Apr 2025May 2025Jun 2025Jul 2025Aug 2025Sep 2025Oct 2025Nov 2025Dec 2025
Cost per contactMonths with 3 or more contacts
May 2025: R$ 73.94Jun 2025: R$ 28.89Jul 2025: R$ 25.03Aug 2025: R$ 27.56Sep 2025: R$ 28.20Oct 2025: R$ 26.14Nov 2025: R$ 24.16Dec 2025: R$ 26.15Apr 2025May 2025Jun 2025Jul 2025Aug 2025Sep 2025Oct 2025Nov 2025Dec 2025

Campaigns included

CampaignInvestmentClicksCTRContactsCost per contact
Search · Late property deliveryR$ 17,1067,8354.38%560R$ 30.55
TotalR$ 17,1067,8354.38%560R$ 30.55

The account was recording page views as conversions. Here only WhatsApp, phone calls and started conversations are counted.

Next step

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