Results · Apps · Jan 2026 to Apr 2026
Legal app (lawtech)App to simulate the division of assets in divorce and inheritance cases.
- Period
- Jan 2026 to Apr 2026
- Channel
- Google Ads
- Investment
- R$ 2,003
- Campaigns in the summary
- 2
R$ 2,003invested
3,793clicks
2.47%click-through rate
R$ 0.53per click
1,804installs and store clicks
R$ 1.11per install
153,613impressions
47.6%of clicks became an action
The challenge
A new legal app needed installs without spending much per user.
What we did
An app campaign bidding on cost per install and a search campaign sending people to the app stores.
What the numbers show
More than 1,600 installs and 178 store clicks, at a cost close to R$ 1 per action.
Campaigns included
| Campaign | Investment | Clicks | CTR | Installs | Cost per action |
|---|---|---|---|---|---|
| App · Installs | R$ 1,116 | 2,567 | 1.99% | 1,587 | R$ 0.70 |
| Search · App downloads | R$ 887 | 1,226 | 4.99% | 217 | R$ 4.09 |
| Total | R$ 2,003 | 3,793 | 2.47% | 1,804 | R$ 1.11 |
Next resultUrban mobility app
Other segments
Google Ads account data, read in October 2026. The client's name is not disclosed. See how we measure and learn about the agency's Google Ads management.
Next step
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